Inbound lead generation is all about the creation of content for the users on your website or landing page, informing them about all the products, how it will help them, the benefits and your USP. The whole control of inbound lead generation is in the hands of the content creators. They can make the experience as converting as they want. The users can be persuaded to buy into the product through content creation. Time and place of the content consumption are done by the users, your content has to grab attention, informative and helpful. Making the users make the correct decision to buy into the product. This can be used to build a relationship with the users and make them come to you again and again. For a long time results in inbound lead generation, as the customers come looking for you and make it cheaper in the long run. It is a cost-effective strategy and shows compounding results in the future. Some strategies used are content marketing, SEO, blogging, chatbots and many more.